Services
Three engagement modes, one calendar.
X-Roads offers three distinct ways to work together. Each is scoped to a different stage of business and a different intensity of engagement, but all start with a no-cost 30-minute strategy call.
Service 01
Growth-Driven Exit Planning™
Build a business worth selling, on your terms.
Most owners spend decades building a business, then weeks planning to leave it. Growth-Driven Exit Planning™ is the opposite: a multi-year program that builds sellable, transferable value into the business itself, so the exit becomes a milestone instead of a scramble. Built on the Growth-Drive platform methodology.
- Multi-year program tailored to your stage and timeline.
- Focuses on transferable value, not just current profit.
- Owner steps back without the business losing momentum.
Engagement story
Working with a marketing-communications firm, X-Roads helped define their product set, target markets, and value proposition; developed a go-forward action plan to turn around declining sales; refocused the team into three target markets with winning value propositions for each.
Frequently asked
Service 02
Executive Mentoring
Senior counsel for the decisions that matter most.
X-Roads provides regular one-on-one mentoring to CEOs, COOs, and senior leaders of growing technology companies, drawing on four decades of leading executive teams. Structured sessions, candid counsel, and a peer who has been in your seat.
- Regular structured sessions tailored to your current challenges.
- Senior-operator perspective, not theory or playbooks.
- Confidential, candid, and engagement-paced, not a coaching program.
Engagement story
X-Roads' Principal, Gerry Lalonde, has 40+ years of experience managing and developing executive teams across multiple industries and stages. Recommendations and engagement history are visible on his LinkedIn profile.
Frequently asked
Service 03
Virtual CEO/CFO
Senior leadership without the full-time hire.
As a member of your senior management team, your Virtual CEO or CFO builds internal capacity while delivering financial and operational leadership. For interim cover or a long-term fractional engagement, X-Roads brings 40+ years of C-suite experience, including two companies taken public.
- Fractional or interim, scaled to your stage and budget.
- Operating experience, not just advisory experience.
- Track record includes taking companies public (NASDAQ + Canadian Venture Exchange).
Engagement story
X-Roads took on the responsibilities of CFO for a high-tech startup in the energy-management sector. During an 18-month engagement X-Roads implemented internal controls, cash management processes, and business planning, and eventually secured a listing on the Canadian Venture Exchange.
Frequently asked
Not sure which fits?
Most strategy calls clarify the right fit in the first 15 minutes. There's no pressure and no fee, just a conversation about whether and how X-Roads can help.
Gerry has a unique ability to cut through complexity and help business owners focus on high-leverage strategies that drive real growth.